Zen is Ghana’s premier oil marketing company, which procures and sells petroleum products to bulk customers and the general public through 41 retail stations. The company’s operations spanned the whole of Ghana, resulting in positive growth. Unfortunately, issues arose surrounding cash management and customer experience due to the large volumes of money changing hands daily.
We sought Raphael Anyam, the sales and network optimisation lead at Zen Petroleum, to comprehensively understand the company. He divulged that Zen was searching for a payment aggregator to help solve their lack of cash management across their 41 stations. Additionally, they were looking for a platform to offer their customers secure, hassle-free payment choices.
Anyam stated that the company faced a substantial test regarding keeping track of customer payments. Besides that, A manual updating of payment records took time and effort, leading to miscalculations and disbursement mistakes.
Zen Petroleum implemented Our Tingg Instore solutions to help them better serve their customers and boost customer satisfaction. Tingg made it easier for station staff to manage customer queues, provide more accurate and real-time information about products and pricing, and accept payment across all stations. By leveraging Tingg instore solutions, Zen Petroleum has improved its customer service and created a better customer experience. This enhanced customer experience has resulted in high customer satisfaction and loyalty to the retail chain.
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